📣The Glancy Wine Education Fund Auction is NOW OPEN ONLINE! Bid Now and Get Your Tickets for the live event! 🥂🍾

The Gift of Service

The Gift of ServiceBrian Cronin, MS

“Service not Servitude.” – Charlie Trotter. These are words that resonate with me to this day. They describe the act of truly wanting to take care of people – on all levels. Service also conveys that the guest does have the assumption you are their servant, for that is servitude. That was also how Charlie would describe that the guest was not always right. To serve, as we do, is to get into a mutual business relationship with the guest. We are here to have an experience together.

“You give but little when you give of your possessions.
It is when you give of yourself that you truly give. “ – Kahlil Gibran

To try and deliver the best experience possible is a gift that you can give everyday – to others and to yourself. This is a gift that can also be given in all aspects of your life. As service professionals we all have stories to tell about different experiences. Some of these are good and some of them are bad. Nonetheless, these are experiences that need to be told. For a while I found myself complaining, internally and externally, about service. I finally realized that it really is about training. Instead of complaining, I realized it was time to try and change what can be changed.

The Gift of Service 2

Brian Cronin, MS Decanting

The act of wanting to serve does not mean that we necessarily know how to do it right. It is through the experiences that I have had and heard about that I will try and teach how to improve all of our experiences. I remember being told how to anticipate what a guest wants one night at Trotter’s – it was my second night at work and I had never even served a plate. How could I anticipate someone’s needs if I hadn’t even been in or heard about the situation they are experiencing?
This blog will be about the situations and how we can learn through them, both the good and the bad.

1. What words of advice do you have or have you been taught, in regards to service?
2. What experience have you had that changed your views of how to take care of guests?

Sign up for our weekly blogs.  See our upcoming full program and single course schedule. Private, customized corporate training is also available.





Also in Blog

Best Winery Tours and Tasting in California!

Best Winery Tours and Tasting in California! I am regularly asked what wineries are the best to visit in California. With over 3,800 wineries in the state and American Viticultural Areas (AVAs) in 43 of the state’s 58 counties it can be hard to choose. Below are my picks for Napa and Sonoma with other regions to be discussed in future weeks.

Continue Reading

An Interview with Karen MacNeil
An Interview with Karen MacNeil

We recently caught up with Karen MacNeil, author of the best -selling book The Wine Bible in anticipation of her visit Saturday, May 4th, where she’ll teach her hugely popular class What Makes Great Wine Great?

Continue Reading

Glancy Wine Education Scholars
Glancy Wine Education Fund Scholars—Where are They Now?

Continue Reading