Kristin Campbell, COO & CFO joined San Francisco Wine School in March of 2013 as Chief Financial Officer and subsequently added the title of Chief Operating Officer. An accomplished executive, Kristin brings over 20 years of accounting, finance and operational experience in the wine industry, Silicon Valley startups, and public education. She holds a BS in Business Administration from UC Berkeley and earned her CPA at KPMG. Her passion for wine began in public accounting when her audit clients included BV, Bernardus and Heublein Spirits. Kristin’s interest in startups began when she joined as an early member of Red Pepper Software’s management team, establishing and scaling the accounting department until the company was successfully acquired by PeopleSoft (now Oracle) for $225M. Kristin managed the merger transaction and continued with PeopleSoft as Controller for the Manufacturing Business Unit, growing revenues to nearly $300M.

Kristin later joined Visto Corporation (currently Good Technology) in it’s infancy where, as VP Finance & Administration, she managed all aspects of Accounting, Finance, Legal, Human Resources and Facilities. While at Visto, Kristin helped negotiate and close over $100M in debt and equity transactions, managed multiple system implementations and developed the complex financial models used to manage the business. Since then, Kristin has been consulting for young technology companies in Silicon Valley, partnering with CEOs to build their businesses from the ground up.

Kristin also donates her time to the Menlo Park City School District, where she sits on the Board of Education’s Audit and Finance Committee. She is a true foodie. Forever in search of the perfect bite, Kristin enjoys cooking, fine dining and experimenting with food and wine pairings.


San Francisco Wine School strives to open up the world of wine to serious students and enthusiasts everywhere while helping people of all levels break into the wine industry, advance their career, or simply pursue their passions. Founded by Master Sommelier and Certified Wine Educator David Glancy, San Francisco Wine School is the largest wine school in the U.S., offering the most thoughtful approach to wine study. Their inspired educational programs and workshops are taught in their state of the art wine education & events center and their cutting edge virtual classroom by industry-leading instructors from all major educational disciplines. San Francisco Wine School’s curriculum features the best content in the business: expert course materials, carefully conceived wine flights, and in-depth blind tasting exercises designed to engage students, illuminate course content and enhance learning. Their brand new sunlight-filled wine education & events center is conveniently located just 5 minutes from San Francisco International Airport and boasts 16-ft high coved ceilings, eight 12-ft tall arched windows, and gorgeous 180 degree views of the San Bruno Mountains, South San Francisco City Hall and the San Francisco Bay, making it the perfect place to enjoy classes, industry seminars and tastings and host a wide variety of private events—from serious educational programs for wine/hospitality industry staff to team-building and other fun, social, private events for wine enthusiasts.

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