Masterclass: Roero Rosso DOCG | European Reds & Premium Salumi Pairings

Experience the richness and character of Roero Rosso DOCG through an exclusive educational tasting dedicated to one of Piedmont's most expressive Nebbiolo-based appellations. Presented as part of the European campaign Sip and Savor: Pairing European Wines & Deli Meats, co-funded by the European Union, this seminar offers wine professionals an in-depth exploration of premium European red wines and traditional salumi pairings.
 

The session will be led by Master Sommelier David Glancy, internationally recognized wine educator and founder of the San Francisco Wine School, together with Francesca Iraldi, Communication Manager of the Consorzio Tutela Roero.
 

Participants will discover the distinctive characteristics of Roero Rosso DOCG and Roero Rosso Riserva DOCG, wines produced primarily from Nebbiolo grapes grown on the sandy hills of the Roero region in northwest Italy. The speakers will explain how the area's unique soils, climate and centuries-old viticultural traditions contribute to wines known for their elegance, refined tannins, aromatic complexity and remarkable aging potential.

The 10-wine educational tasting will highlight the diversity of the denomination while providing practical knowledge about production standards, sustainability initiatives and the role of the Protected Designation of Origin system in preserving authenticity and quality.
 

A carefully selected range of authentic European salumi will accompany the wines, allowing participants to understand how structure, tannins and aromatic intensity interact with traditional cured meats. The session will offer practical pairing principles that can be applied by sommeliers, retailers, restaurateurs and wine buyers in their daily professional activities.
 

Attendees will also gain valuable insights into consumer trends, market positioning and communication opportunities for premium European wines within the U.S. market. The tasting will encourage discussion and provide useful tools for presenting Roero wines to customers and trade audiences.
 

Designed for wine students and professionals across the wine and hospitality industries, this masterclass combines technical education with an engaging sensory experience, offering participants a deeper appreciation of one of Italy's most prestigious red wine appellations and its exceptional compatibility with European salumi.

• Guided tasting of 10 Roero Rosso DOCG and Roero Rosso Riserva DOCG wines
• Educational seminar led by Master Sommelier David Glancy and Francesca Iraldi
• A curated selection of authentic European salumi paired with the wines
• Insight into the region's soils, climate and viticultural traditions
• Practical knowledge on production standards, sustainability and the PDO system
• Guidance on pairing principles for professional use
• Perspective on consumer trends and market positioning for premium European wines

• Welcome & Introduction
  Meet Master Sommelier David Glancy and Francesca Iraldi, and get an overview of the Roero appellation and the Sip and Savor campaign.
   
• The Roero Region
  A look at the sandy hills, climate and centuries-old viticultural traditions that shape Roero Rosso, and its Nebbiolo-based identity.
   
• Guided Tasting: Roero Rosso DOCG
  Taste through a curated selection of 10 Roero Rosso DOCG and Roero Rosso Riserva DOCG wines, discussing tannins, aromatic complexity and aging potential.
   
• Salumi Pairing Demonstration
  Explore how structure, tannins and aromatic intensity interact with a selection of authentic European salumi, with practical pairing techniques you can apply professionally.
   
• Production & Sustainability
  A closer look at production standards, sustainability initiatives and the role of the Protected Designation of Origin system.
   
• Market & Trade Insights
  Discussion of consumer trends, market positioning and communication opportunities for premium European wines in the U.S.
   
• Q&A & Closing Discussion
  Open floor for questions on the wines, the region and practical takeaways for purchasing, education and customer engagement.

All in person attendees must be at least 21 years of age