Restaurant Wine Service & Sales | San Francisco Wine School

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Restaurant Wine Service & Sales

Take your Service Skills to the Next Level: Stand out amongst your peers with exceptional service and salesmanship!

Professional level restaurant wine service and a server's ability to understand guest needs and make relevant wine recommendations at the table is critical for improving sales. This 8-hour program is designed for restaurant servers and managers who want to learn to speak effectively about wine with their guests and sell (more) wine at the table! Restaurant Wine Service & Sales is perfect for students new to restaurant service &/or wine, beer, and spirits as well as those looking to get a better grasp on the beverage program at their restaurant.

This important course imparts the artful strategy involved in speaking about wine with your guests, understanding your restaurant’s wine list, offering food & wine pairing experiences, creating sales through service, delivering value, and moving with confidence. With lessons that are immediately useful on the restaurant floor, this course will help students take their sales and service skills to the next level.

Wines & Menus may be customized for private training.

*Installment plans available. Group rates available for parties of 5 or more. Contact for more information.

Service & Tasting

  • Reasons & methods of decanting
  • Safe sparkling wine service
  • Steps to tasting
  • Structural elements of wine

Describing Wines & Principles of Food Pairing

  • Using guest language vs jargon (FOH vs BOH)
  • Connecting wine descriptions to food
  • Matching the intensity of the food & wine
  • Impact of salt, acid, sugar, fat, & spice

Learning the List & Selling Wine Pairings

  • What staff should know about their restaurant
  • What staff should know about their food & wine menus
  • Classic pairings and how to riff off them
  • 10 most important grapes in California & the world

Sales Through Service

  • The circle of service & sales opportunities
  • Upselling & downselling
  • Reading your table
  • Body language & movement in the dining room

2024 Session Dates & Times

Session 1

Apr 15 - Apr 22, 2024

Hybrid - Room/Zoom

We've recently invested in some serious AV technology upgrades to create an integrated Hybrid Room/Zoom experience for all students, so each individual can choose to participate in-person as a "Roomer" with wine in their glass or online as a "Zoomer" with a custom tasting kit.  Both Roomers and Zoomers have the same wines and are able to engage with us and each other during these live classes. Recordings are also available within 1 business day after the class.  Learn more...

In-Person Location

San Francisco Wine School*
415 Grand Ave #301
South San Francisco, CA 94080
Click for parking and public transportation information

*See our latest COVID Safety Information

Online Info

You will receive the zoom link and any handouts needed a few days before class via email. Check spam and contact if you have not received it within 1 business day of your class/event.

If you have a tasting kit, it may be picked up at San Francisco Wine School or delivered across the US.  Wine parameter lists are available for those participating in locations where kits cannot be delivered.   View pickup and delivery options here.

Wine lists and instructions are included in your kit.  

$495pp* Registration Fee Includes

  • 8 hours of live instruction with San Francisco Wine School's industry-leading instructors
  • Tasting of 6 wines carefully curated by Master Sommelier David Glancy
  • Tasting kit creation for online participants (free delivery is available across the US LEARN MORE

All attendees must be at least 21 years of age.

Scholarships Available

Are you in need of financial assistance to pay for this program? The Glancy Wine Education Foundation assists those looking to start or advance their career in wine or hospitality with educational scholarships of 60-100% depending on your level of need. Internship opportunites are also available through San Francisco Wine School. Learn More & Apply


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