Restaurant Wine Service & Sales

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Program Description

Stand Out Amongst Your Peers With Exceptional Service and Salesmanship!

Professional level restaurant wine service and a server's ability to understand guest needs and make relevant wine recommendations at the table is critical for improving sales. This 8-hour program is designed for restaurant servers and managers who want to learn to speak effectively about wine with their guests and sell (more) wine at the table! Restaurant Wine Service & Sales is perfect for students new to restaurant service &/or wine, beer, and spirits and those looking to get a better grasp on the beverage program at their restaurant.

This important course imparts the artful strategy involved in speaking about wine with your guests, understanding your restaurant’s wine list, offering food & wine pairing experiences, creating sales through service, delivering value, and moving with confidence. With lessons that are immediately useful on the restaurant floor, this class will help students take their sales and service skills to the next level.

Wines & Menus may be customized for private training.

Program Syllabus 

Service & Tasting

  • Reasons & methods of decanting
  • Safe sparkling wine service
  • Steps to Tasting
  • Structural Elements of Wine

Describing Wines & Principles of Food Pairing

  • Using Guest Language vs Jargon (FOH vs BOH)
  • Connecting Wine Descriptions to Food
  • Matching the intensity of the food & wine
  • Impact of salt, acid, sugar, fat, & spice

Learning the List & Selling Wine Pairings

  • What staff should know about their restaurant
  • What staff should know about their food & wine menus
  • Classic pairings and how to riff off them
  • 10 most important grapes in California & the World

Sales Through Service

  • The Circle of Service & Sales Opportunities
  • Upselling & Downselling
  • Reading Your Table
  • Body Language & Movement in the Dining Room

      2022 Session Dates and Times

      Session 1

      Feb 28 - Mar 21

      Session 2

      Nov 14 - Nov 21

      This program is also available to private groups.  We'll use your list and menu to create customized training for your team.  Contact for scheduling.



      Group discounts are available.  

      Formats Available

      Hybrid - Room/Zoom - NEW!

      We've recently invested in some serious AV technology upgrades to create an integrated Hybrid Room/Zoom experience for all students.  Both "Roomers" and "Zoomers" are able to engage with us and each other during these live classes.  Recordings are also available after the class.  Whether you are excited to return to our beautiful venue in person with wine in your glass or are enjoying the convenience of home learning with a tasting kit, you can choose the experience that's right for YOU!  Learn more...

      In-Person Location

      San Francisco Wine School*
      415 Grand Ave #301
      South San Francisco, CA 94080
      Click for parking, public transit, dining & hotel information

      *See our latest COVID Safety Information

      Guided Tasting Exercises

      Wine is included in this program.  Students will taste flights selected by Master Sommelier David Glancy and our Cellar Master to bring learning objectives to life and practice your tasting techniques. 

      Roomers will have wine in their glass in the classroom.  Zoomers will have tasting kits they can either pickup or have delivered for an additional fee.  View wine pickup and delivery options. 


      All attendees must be at least 21 years of age

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