Professional tasting room wine service and a host's ability to understand and engage with a guest's interests is critical for improving sales. This 8-hour program is designed for winery staff and managers who want to learn to speak effectively about wine with their guests and sell (more) wine and club memberships in the tasting room! Tasting Room Wine Service & Sales is perfect for students new to tasting rooms &/or wine, as well as experienced tasting room staff. It is also ideal for tasting room managers and winery owners looking to design or improve club membership programs, create unique winery and virtual experiences, and cultivate customer loyalty to increase membership base and profitable DTC sales.
This important course created by Master Sommelier David Glancy imparts the artful strategy involved in speaking about wine with your guests, understanding your winery's portfolio as it compares to the rest of the world, suggesting food & wine pairing experiences, and creating bottle and club membership sales through service, all while improving bottom-line profitability. With lessons that are immediately useful in the tasting room, this class will help students take their sales and service skills to the next level.
Wines & Menus may be customized for private training.
Jan 30 & Feb 6
This program is also available to private groups. We can use your lists and menu to create customized training for your team. Contact email@example.com for scheduling.
Hybrid - Room/Zoom
We've recently invested in some serious AV technology upgrades to create an integrated Hybrid Room/Zoom experience for all students, so each individual can choose to participate in-person as a "Roomer" with wine in their glass or online as a "Zoomer" with a custom tasting kit. Both Roomers and Zoomers have the same wines and are able to engage with us and each other during these live classes. Recordings are also available within 1 business day after the class. Learn more...
San Francisco Wine School*
415 Grand Ave #301
South San Francisco, CA 94080
Click for parking and public transportation information
*See our latest COVID Safety Information
You will receive the zoom link and any handouts needed a few days before class via email. Check spam and contact firstname.lastname@example.org if you have not received it within 1 business day of your class/event.
If you have a tasting kit, it may be picked up at San Francisco Wine School or delivered across the US. Wine parameter lists are available for those participating in locations where kits cannot be delivered. View pickup and delivery options here.
Wine lists and instructions are included in your kit.
All attendees must be at least 21 years of age
Are you in need of financial assistance to pay for this program? The Glancy Wine Education Foundation assists those looking to start or advance their career in wine or hospitality with educational scholarships of 60-100% depending on your level of need. Internship opportunites are also available through San Francisco Wine School. Learn More & Apply