Student Level
Basics - Beginner - Intermediate
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Class formats
Attend this hybrid class live in person or online with a free tasting kit
understand our hybrid classes
Wine pickup/delivery
You can pickup your wine or have it delivered. Standard shipping is included in most classes and events. Wine cannot be delivered to AL, KT, MI, MS, NH, ND, SD, and VT.
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Tasting Room Wine Service & Sales

Name: Tasting Room Wine Service & Sales
Brand: San Francisco Wine School
Price: 495.0 USD
Availability: OutOfStock
Rating: 5.0 (1 reviews)

BECOME A TASTING ROOM PRO: Stand out amongst your peers with exceptional service and salesmanship!

$ 495.00

Sold out

Description

Professional tasting room wine service and a host's ability to understand and engage with a guest's interests are critical for improving sales. This 8-hour program is designed for winery staff and managers who want to learn to speak effectively about wine with their guests and sell (more) wine and club memberships in the tasting room! Tasting Room Wine Service & Sales is perfect for students new to tasting rooms &/or wine, as well as experienced tasting room staff. It is also ideal for tasting room managers and winery owners looking to design or improve club membership programs, create unique winery and virtual experiences, and cultivate customer loyalty to increase membership base and profitable DTC sales.

This important course created by Master Sommelier David Glancy imparts the artful strategy involved in speaking about wine with your guests, understanding your winery's portfolio as it compares to the rest of the world, suggesting food & wine pairing experiences, and creating bottle and club membership sales through service, all while improving bottom-line profitability. With lessons that are immediately useful in the tasting room, this class will help students take their sales and service skills to the next level.

Wines & Menus may be customized for private training.

Sessions & Schedule

2025 Session Dates & Times

Session 1
Tuesday

Mar 17, 2025
10am - 5:30 pm

Apply for scholarship by January 31

What's Included

$495pp Registration Fee Includes

8 hours of live class led by our industry-leading instructors
Guided tasting of wines selected by Master Sommelier David Glancy
Tasting kit creation for online participants (free delivery is available across the US LEARN MORE)

Syllabus

Service & Tasting

Reasons & methods of decanting
Safe sparkling wine service
Steps to tasting
Structural elements of wine

Describing Wines & Principles of Food Pairing

Using guest language vs jargon
Connecting wine descriptions to food
Matching the intensity of the food & wine
Impact of salt, acid, sugar, & spice

Creating Profitable Wine Clubs & Promoting DTC Sales

Importance of wine clubs & DTC sales
Options for structuring wine clubs
Ways to drive club signups

Customer Service for Groups, Individuals & Virtual Tastings

Tasting room options
Social Media opportunities
Private & virtual experience options
Mystery shopping & staff training

Format & Location

Hybrid - Room/Zoom

Our Hybrid Room/Zoom experience allows each individual to choose to participate in-person as a "Roomer" with wine in their glass or online as a "Zoomer" with a custom tasting kit. Both Roomers and Zoomers have the same wines and are able to engage with us and each other during these live classes. Recordings are also available within 1 business day after the class. Learn more...

In-Person Location

San Francisco Wine School*
415 Grand Ave #301
South San Francisco, CA 94080
Click for parking and public transportation information

Online Info

You will receive the zoom link and any handouts needed a few days before class via email. Check spam and contact help@sfwineschool.com if you have not received it within 1 business day of your class/event.

If you have a tasting kit, it may be picked up at San Francisco Wine School or delivered across the US. Wine parameter lists are available for those participating in locations where kits cannot be delivered. View pickup and delivery options here.

Wine lists and instructions are included in your kit.

Recommendations & Requirements

All attendees must be at least 21 years of age.