Central Coast Tasting Room Wine Service & Sales

Professional tasting room wine service and a host's ability to understand and engage with a guest's interests are critical for improving sales. This 8-hour program is designed for winery staff and managers who want to learn to speak effectively about wine with their guests and sell (more) wine and club memberships in the tasting room! Tasting Room Wine Service & Sales is perfect for students new to tasting rooms &/or wine, as well as experienced tasting room staff. It is also ideal for tasting room managers and winery owners looking to design or improve club membership programs, create unique winery and virtual experiences, and cultivate customer loyalty to increase membership base and profitable DTC sales.

This important course created by Master Sommelier David Glancy imparts the artful strategy involved in speaking about wine with your guests, understanding your winery's portfolio as it compares to the rest of the world, suggesting food & wine pairing experiences, and creating bottle and club membership sales through service, all while improving bottom-line profitability. With lessons that are immediately useful in the tasting room, this class will help students take their sales and service skills to the next level.

Wines & Menus may be customized for private training.

Full Day Registration Fee $395pp*

Includes

• 8 hours of live class led by program author Master Sommelier David Glancy
• Guided tasting of 7 wines

Box Lunch

*Scholarships available.  Apply by Mar 31

Half Day Registration Fee $250pp

Includes

• 4 hours of live class led by program author Master Sommelier David Glancy
• Guided tasting of 7 wines

Service & Tasting

• Reasons & methods of decanting
• Safe sparkling wine service
• Steps to tasting
• Structural elements of wine

Describing Wines & Principles of Food Pairing

• Using guest language vs jargon
• Connecting wine descriptions to food
• Matching the intensity of the food & wine
• Impact of salt, acid, sugar, & spice

Creating Profitable Wine Clubs & Promoting DTC Sales

• Importance of wine clubs & DTC sales
• Options for structuring wine clubs
• Ways to drive club signups

Customer Service for Groups, Individuals & Virtual Tastings

• Tasting room options
• Social Media opportunities
• Private & virtual experience options
• Mystery shopping & staff training

All attendees must be at least 21 years of age