Learn how to navigate the 3-tier distribution system successfully. Explore the workings of distributors, brokers and winery direct sales, how to decide what vendors to use and how to maximize the relationships. Discuss options and strategies for an efficient buying process. Learn how to effectively utilize vendor provided training, 3rd party training and internal staff training to maximize your sales and service.
Featuring special guest speaker R. Anton Hicks of BinWise.
This workshop is part of the Wine Program Management certificate program. Your tuition can be applied to the cost of the program if you would like to continue on.
San Francisco Wine School*
415 Grand Ave #301
South San Francisco, CA 94080
Click for parking and public transportation information
*See our latest Re-Opening Information for updates on In-Person and Online Classes.
All Webinar & Webcast participants will receive pdf handouts, wine lists, and a the link to attend the webinar with login details.
If in-person classes have not yet resumed by the time class begins or if you are unable to attend class in person, full price registrants may pickup a wine tasting kit with class wines at the school by appointment or have it shipped to you for an additional fee. You will be notified of pickup procedures prior to class.
Those who would like to attend workshops online and forgo the wine tastings can apply WEBONLY at checkout to any online workshops for 40% off. SEE ALL WEBONLY WORKSHOPS
All attendees must be 21+ years