Learn how to navigate the 3-tier distribution system successfully. Explore the workings of distributors, brokers and winery direct sales, how to decide what vendors to use and how to maximize the relationships. Discuss options and strategies for an efficient buying process. Learn how to effectively utilize vendor provided training, 3rd party training and internal staff training to maximize your sales and service.
Featuring special guest speaker R. Anton Hicks of BinWise.
This workshop is part of the Wine Program Management certificate program. Your tuition can be applied to the cost of the program if you would like to continue on.
* All Webinar & Webcast participants are eligible to attend a future 2020 session of this class to experience the live tasting and refresh their knowledge. See our COVID-19 Response Information for the latest updates on In-Person and Webinar Classes
San Francisco Wine School*
415 Grand Ave #301
South San Francisco, CA 94080
Click for parking and public transportation information
All attendees must be 21+ years