Learn how to navigate the 3-tier distribution system successfully. Explore the workings of distributors, brokers and winery direct sales, how to decide what vendors to use and how to maximize the relationships. Discuss options and strategies for an efficient buying process. Learn how to effectively utilize vendor provided training, 3rd party training and internal staff training to maximize your sales and service.
This workshop is part of the Wine Program Management certificate program. Your tuition can be applied to the cost of the program if you would like to continue on.
San Francisco Wine School
415 Grand Ave #301
South San Francisco, CA 94080
Click for parking and public transportation information
All attendees must be 21+ years