Learn how to navigate the 3-tier distribution system successfully in the role of restaurant or retail wine director or cellar master. Explore the workings of distributors, brokers and winery direct sales, how to decide what vendors to use and how to maximize the relationships. Discuss options and strategies for an efficient buying process. Learn how to effectively utilize vendor provided training, 3rd party training and internal staff training to maximize your sales and service.
Featuring special guest speaker from BinWise.
This workshop may be taken as part of our Wine Program Management certificate program or individually à la carte. Your tuition can be applied to the cost of the program if you would like to continue on.
Hybrid - Room/Zoom
We've recently invested in some serious AV technology upgrades to create an integrated Hybrid Room/Zoom experience for all students, so each individual can choose to participate in-person as a "Roomer" with wine in their glass or online as a "Zoomer" with a custom tasting kit. Both Roomers and Zoomers have the same wines and are able to engage with us and each other during these live classes. Recordings are also available within 1 business day after the class. Learn more...
San Francisco Wine School*
415 Grand Ave #301
South San Francisco, CA 94080
Click for parking and public transportation information
*See our latest COVID Safety Information
You will receive the zoom link and any handouts needed a few days before class via email. Check spam and contact email@example.com if you have not received it within 1 business day of your class/event.
If you have a tasting kit, it may be picked up at San Francisco Wine School or delivered across the US. Wine parameter lists are available for those participating in locations where kits cannot be delivered. View pickup and delivery options here.
Wine lists and instructions are included in your kit.
All attendees must be at least 21 years of age.